Invest in the future of construction project management.
Construction is the second-least digitized industry. SubTrack captures labor, equipment, materials, and sub activity as structured data at the source, turning field input into approved cash.
- Construction industry still on paper
- $2T
- Small subs locked out of enterprise tools
- 90%
- In partner credits secured
- $300K+
- Top-tier programs
- LAUNCH · NVIDIA · Datadog
Digitizing a $16B construction software gap.
Construction still runs on paper. Enterprise tools priced out the crews who actually drive the work. SubTrack is the missing middle.
The problem
Disconnected workflows.
Crews are trapped between paper chaos and enterprise suites priced for the top 10% of contractors. The rest stitch spreadsheets, text threads, and Dropbox folders together and lose revenue in the gaps.
The SubTrack solution
One field-first platform.
A single "enter once" workflow for Labor, Equipment, Materials, and subs. Field data flows straight into approvals, invoices, and payments, so administrative drag disappears and every ticket is billable.
The market opportunity
A $10B+ immediate serviceable market.
- Target
- 919K US construction firms. Our beachhead is the mid-market equipment-based subcontractor running real T&M jobs every week.
- Growth
- Construction is the second-least digitized industry and automation spend is accelerating. Compliance is tightening. AI needs the data layer first, and nobody has it.
- Value
- Once a crew standardizes tickets, rates, and LEMs in SubTrack, the platform becomes how they bill. Switching costs compound from day one.
Roadmap
Building momentum.
Where we've been, where we're going. Every milestone backed by real users, real revenue, and real partners.
Q4 2025 → Q1 2026
Foundation & momentum
Strategic backing and real-world deployment.
Sep 2025
Product demo launched
Validated demand with a public demo. Response was overwhelming and confirmed immediate interest from target users.
Nov 2025
Incorporated Delaware C-Corp
Established the legal entity, setting the foundation for institutional investment and growth.
Feb 2026
Pilot launch
One pilot partner starting immediately, three companies on the waitlist, and an extensive network of warm leads ready for outreach.
Feb 2026
NVIDIA Inception
Accepted into NVIDIA Inception. Access to cutting-edge AI, technical resources, and go-to-market support.
Mar 2026
LAUNCH Accelerator
Accepted into Jason Calacanis' LAUNCH Accelerator (March to June 2026). Elite mentorship and investor networks to fast-track GTM.
Field-to-dev feedback loop
A direct pipeline between crews and engineering. Shipping features month-by-month, adjusting scope dynamically from daily usage data.
2026 → 2027
Scale & evolution
Expanding capabilities and growing revenue.
18 months
Scale the playbook
Grow the active pilot cohort into a self-serve motion across North America, with strong unit economics and the LAUNCH network powering the seed raise.
Product expansion
Advanced modules rolling out sequentially as the pilot cohort stabilizes:
- Mobile app
- Invoicing
- Client portal
- Lump sum projects
- Procore integration
2027
Offline-first architecture
Proprietary offline-first stack so crews keep working full-tilt on remote sites without connectivity.
Business model.
Per-seat SaaS pricing with clear tiers that scale with the customer. Every paid seat is a foreman or PM who billed real work the same week.
Owner Operator
On your own
$495
/ year
solo seat, 1 month free (billed annually)
Supervisor
Supervisors on your team
$715
/ year
per seat, billed annually (1 month free)
Project Manager
Oversight and billing
$1,485
/ year
per seat, billed annually (1 month free)
Expansion revenue · 2027+
Module add-ons that stack on every seat.
Four planned modules add high-margin upside to the base subscription, unlocking workflows customers already ask for.
Estimating
Reporting & Analytics
AI Features
Payment processing
Clients pay approved tickets directly through SubTrack.
Data licensing
License anonymized field data to insurers, suppliers, and OEMs.
Why invest now.
The market is ready. The product is live. The team has lived it. This round funds the next leg of growth before the economics get harder to negotiate.
Pre-seed pricing
Back a product with paying pilot customers and a validated demand curve, on pre-seed terms before the seed round kicks off.
Multiple revenue streams
Per-seat SaaS today, payment processing on T&M invoices starting in 2027, and data licensing on the horizon. Every pilot deepens the base of all three.
Revenue live today
Paying customers, active trials, and a weighted pipeline with companies like Waiward and Sublatus. Not "coming soon," running right now.
Accelerator tailwinds
Inside FoundersU by LAUNCH, NVIDIA Inception, and Datadog's startup program. Elite mentors, credits, and direct investor lines.
Capital-efficient team
Three operator-founders shipping in public. Minimal overhead, high velocity, and every dollar raised buys runway plus real growth.
Pays for itself in the field
A per-seat cost equal to about one hour of a foreman's time. Zero-friction adoption means conversion from trial to paid is the default, not the exception.
Massive untapped market
Construction is a $2T industry still running on paper. 90% of small subcontractors are locked out of enterprise tools and lose revenue to disputes every month.
Compounding data advantage
Each pilot deepens the domain moat: real LEMs, real rate sheets, and real edge cases feed features that newcomers simply cannot replicate on day one.
Why SubTrack is difficult to replicate.
Five layers of moat that compound every week the product is in the field.
Huge T&M volume, still hard to serve with a thin layer
Time-and-materials work is a massive part of how construction and related trades run. Horizontal suites still rarely model equipment-heavy subcontractor billing end to end. A credible copy has to commit to that depth, not ship a lightweight add-on.
Deeper than a time clock
Rate sheets, job context, and LEM-grade labor, equipment, material, and sub flows have to work together for billing. Lightweight trackers can't absorb that domain without effectively rebuilding the product.
Your team's history becomes the system of record
Once crews invest rate sheets, projects, and LEM history in SubTrack, it functions as the operating system for how you bill. Moving that operational memory elsewhere is slow, risky, and expensive.
Built from real jobs, and years of billing pain
LEM revisions, renamed and recombined PDFs that still get declined, hundreds of T&M edge cases, and how foremen, PMs, engineers, and subs act when pressure hits. The logic lives in the application, and a decade of scar tissue sits behind it.
Built from the field, not a boardroom
SubTrack was founded by a CEO with 10+ years managing $65,000,000+ in heavy T&M infrastructure projects across Western Canadian Oil & Gas, earthworks, and foundations, working with entities like TC Energy, CNRL, Keyera, and Pembina. That field-first experience shaped every workflow in the product.
Investor relations
Interested? Let's talk.
Share a few details and we'll send our deck, detailed metrics, and schedule a live walkthrough.
Prefer email?
contact@subtrackfield.comAllow analytics cookies to load this HubSpot form.